In February 2019, we launched our new ‘category defining product’, designed to help younger customers get much more flexible and affordable cover.
Our latest product has been built around extensive customer research and feedback. A recent survey of 1,000 UK renters that we commissioned found that 77% don’t have contents insurance, and 30% of those didn’t buy because it isn’t affordable enough.
Our new renters insurance policy breaks down all the key cover options to give you more choice. You can get great entry level cover for just £5 a month, with lots of options to upgrade. It is also fully flexible, being a pay-as-you-go policy which makes it easy to increase or decrease cover as needed – like Netflix, but insurance. As always, this comes with our promise that you can buy a policy in 5 minutes or less. The policy is underwritten by ERGO UK.
Jimmy Williams, our CEO commented “We’re really excited about this new policy. We’ve always been hyper focused on renters, and our new contents cover has been designed 100% with renters in mind. We think this will help us bring lots of people into insurance who have not used it before.”