How to write a great flatmate ad
1. Learn from your competition
Look at what other people are doing in your area – would you want to look around their homes based on their ads? What reels you in or puts you off? Learn from their mistakes and what they’ve got right. While you’re doing so, take the opportunity to see which websites you like, you might find that some really appeal to you whereas others don’t. There are some great sites out there, like Ideal Flatmate, EasyRoommate and SpareRoom. While you’re on these sites, you may be able to see how long certain ads have been open, and how long previous ads took to be filled to get an idea of what works and what doesn’t.
2. Make sure you get the photos right
3. Use a catchy headline
No matter where you post your ad, be it online or in a local paper, you need a headline. This will be the first thing people see and can be the deciding factor whether or not to read the full ad. You want it to say all the essentials without being long-winded, so it’s best to mention the price and location, and then maybe something important to you like ‘cat lover’ or ‘non-smoker’. If you live in an exciting area or near a station, that can be a good selling point as well.
4. Narrow your search
5. Put time into your bio
Half of what you’re selling is yourself and your flatmates – you want to make yourself sound as inviting as the photos make the room look. Mention any hobbies or interests (even if it’s just a tv show you’re obsessed with) to give you a talking point when they come to look around or attract people who are into the same things.
6. List all costs
7. Make it easy for people to contact you
Leave a number and make sure you stay on top of people contacting you. Applicants will want to look around as quickly as possible and know what your process will be for choosing somebody. If you’re going to conduct interviews, then warn people in advance, and let them know how many others you’re talking to.
Happy hunting and, as always, feel free to check out our contents insurance below!
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